In this episode, I speak to James Bayhack, Director - Sub Saharan Africa at CM.com, about the importance of personalisation for small to medium businesses in today's market, how the world has changed over the last three years with a lot of information overload and many businesses competing for customers and how this has driven small to medium businesses stand out and engage with customers in a more effective way.
Read my work and connect with me here:
Brendon Petersen (@yesthatbrendon) / Twitter
@yesthatbrendon's Profile / Post.
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